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Discover timeless gowns, limited-edition designs and exclusive offers available only at our London pop-up.
About the Event
Step into the world of Bethy Lade, where couture meets consciousness.
During these four days, you’ll have the opportunity to:
- Explore our new collection and gowns from previous seasons
- Enjoy exclusive prices (up to 60% off)
- Meet our designer for a personal fitting and style consultation
- Purchase ready-to-wear gowns directly from the pop-up — and take your dress home the same day
- Discuss customisation or made-to-measure options for a bespoke creation
Try-in styles
AIR
Sale price£2,900.00
ETHER
Sale price£3,100.00
FIRE
Sale price£2,800.00
EARTH
Sale price£2,900.00
EARTH FLOW
Sale price£3,000.00
WATER
Sale price£2,500.00
Wisteria
Sale price£2,300.00
Camellia
Sale price£1,900.00
Neroli
Sale price£2,250.00
Rose
Sale price£2,700.00
Daphne
Sale price£2,300.00
Magnolia
Sale priceFrom £2,600.00
Daisy
Sale price£2,300.00
Rosemary T
Sale priceFrom £2,200.00
Rosemary
Sale priceFrom £2,200.00
Peony
Sale price£2,400.00
Daffodil
Sale price£1,100.00
Freesia
Sale price£2,100.00
Jasmine
Sale price£2,800.00
Aster
Sale price£1,400.00
Jasmine S
Sale price£3,100.00
Jasmine B
Sale price£3,600.00
Camellia Satin
Sale price£1,900.00
Laksmi
Sale price£1,900.00
Nora
Sale price£1,800.00
Amanda
Sale price£1,900.00
Audrey
Sale priceFrom £1,600.00
Audrey S
Sale price£1,700.00
Chloe
Sale price£1,850.00
Evelyn
Sale price£1,700.00
Janet
Sale price£1,800.00
Freya
Sale price£2,200.00
Ivy
Sale price£2,200.00
Scarlett
Sale price£1,900.00
Esther
Sale price£1,900.00
Harper
Sale price£2,400.00
Millie
Sale price£1,850.00
Tiffani B
Sale price£1,900.00
Tiffany W
Sale price£1,990.00
What to Expect
Your appointment includes:
- A 90 min private fitting with our designer
- A variety of gowns available in UK sizes 6–12
- A curated selection of accessories — veils, gloves, hairpieces and jewellery to complete your bridal look
- Guidance on silhouettes, fabrics, and materials
- The option to purchase your gown on the spot or place a custom order
- An intimate atmosphere that lets you slow down and truly feel your gown
- You are welcome to bring up to three guests to share this moment with you
LOCATION AND FEE
Central London (Pimlico)
Full address will be provided after booking. Nearest tube stations: Victoria and Pimlico (10-minute walk).
To secure your private appointment, a £30 fitting fee is required. This amount would be fully redeemed towards your gown purchase during or after your fitting.
Cancellations are accepted up to 7 days before your appointment. Date and time changes are possible subject to availability.
























































