LONDON BRIDAL BOUTIQUE
private fittings by appointment
Discover Bethy Lade wedding dresses in person at our London bridal boutique.
Your bridal fitting
Discover our collections, try different silhouettes and fabrics, and find the dress that feels truly yours in a relaxed and personal setting.
During your fitting you’ll have the opportunity to:
- Explore our latest collection and signature Bethy Lade gowns
- Meet our designer for a personal fitting and style consultation
- Purchase ready-to-wear gowns directly from our boutique
- Enjoy exclusive prices (up to 50% off)
- Discuss customisation or made-to-measure options for a bespoke creation
Try-in styles
What to Expect
Your appointment includes:
- A 90 min private fitting with our designer
- A variety of gowns available in UK sizes 6–12
- A curated selection of accessories — veils, gloves, hairpieces and jewellery to complete your bridal look
- Guidance on silhouettes, fabrics, and materials
- The option to purchase your gown on the spot or place a custom order
- An intimate atmosphere that lets you slow down and truly feel your gown
- You are welcome to bring up to two guests to share this moment with you
LOCATION AND FEE
Central London (Pimlico)
44 Moreton St SW1V 2PB
4-minute walk from Pimlico Underground Station
Private fittings by appointment only
To secure your private appointment, a £30 fitting fee is required. This amount would be fully redeemed towards your gown purchase during or after your fitting.
Cancellations are accepted up to 7 days before your appointment. Date and time changes are possible subject to availability.
TESTIMONIALS
I attended the Bethy Lade pop-up in London and had such a beautiful try-on experience. Olga was warm, welcoming, and incredibly patient throughout, which made the whole process feel really special and relaxed.
My mum and cousin both enjoyed the evening just as much as I did, and I’m so happy to say I found and said yes to the dress! The atmosphere was lovely, the wedding gowns were absolutely beautiful, and the space itself was gorgeously curated.
Such a memorable experience from start to finish 🤍
Liah Lynn
Had a lovely experience here trying on my first dresses, Olga was attentive and kind, I ended up finding my dress and it arrived quickly and as promised! The dress is well made and timeless, really happy with my decision!
Annabel
Olga was incredible in providing a selection of stunning wedding dresses for me. I was able to find the perfect dress here and the quality and cut of the dresses at bethy lade are so elegant and elevated. Thank you so much Olga and Bethylade !
Minnie Lee
We went here to look for my friend’s wedding dress and had success! We found the quality of the dresses for the price, leagues above the other shops we had been to before. The owner is also lovely, warm and friendly without being too pushy to get you to buy. It’s a beautiful calming space and we had a great experience here.
Scarlett Pond