Discover timeless gowns, limited-edition designs and exclusive offers available only at our London pop-up.
About the Event
Step into the world of Bethy Lade, where couture meets consciousness.
During these four days, you’ll have the opportunity to:
- Explore our new collection and gowns from previous seasons
- Enjoy exclusive Black Friday prices
- Meet our designer for a personal fitting and style consultation
- Purchase ready-to-wear gowns directly from the pop-up — and take your dress home the same day
- Discuss customisation or made-to-measure options for a bespoke creation
What to Expect
Your appointment includes:
- A 90 min private fitting with our designer
- A variety of gowns available in UK sizes 6–12
- A curated selection of accessories — veils, gloves, hairpieces and jewellery to complete your bridal look
- Guidance on silhouettes, fabrics, and materials
- The option to purchase your gown on the spot or place a custom order
- An intimate atmosphere that lets you slow down and truly feel your gown
LOCATION AND FEE
Central London (Marylebone area)
Full address will be provided after booking. Nearest tube stations: Baker Street, Marylebone.
To secure your private appointment, a £30 fitting fee is required. This amount would be fully redeemed towards your gown purchase during or after your fitting.


