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LONDON POP-UP 27-30 NOVEMBER

private bridal fittings during Black Friday weekend — by appointment only

Discover timeless gowns, limited-edition designs and exclusive offers available only at our London pop-up.

About the Event

Step into the world of Bethy Lade, where couture meets consciousness.

During these four days, you’ll have the opportunity to:

  • Explore our new collection and gowns from previous seasons
  • Enjoy exclusive Black Friday prices (up to 70% off)
  • Meet our designer for a personal fitting and style consultation
  • Purchase ready-to-wear gowns directly from the pop-up — and take your dress home the same day
  • Discuss customisation or made-to-measure options for a bespoke creation

What to Expect

Your appointment includes:

  • A 90 min private fitting with our designer
  • A variety of gowns available in UK sizes 6–12
  • A curated selection of accessories — veils, gloves, hairpieces and jewellery to complete your bridal look
  • Guidance on silhouettes, fabrics, and materials
  • The option to purchase your gown on the spot or place a custom order
  • An intimate atmosphere that lets you slow down and truly feel your gown
  • You are welcome to bring up to three guests to share this moment with you

LOCATION AND FEE

Central London (Marylebone area)
Full address will be provided after booking. Nearest tube stations: Baker Street, Marylebone.

To secure your private appointment, a £30 fitting fee is required. This amount would be fully redeemed towards your gown purchase during or after your fitting.

Cancellations are accepted up to 7 days before your appointment. Date and time changes are possible subject to availability.