Bethy Lade began long before it had a name.
In 2012, its founder, Olga Ladurenko, helped her best friend choose a wedding dress — and something stirred deeply within her. She found herself captivated by the intimacy of that moment, by the tenderness and power of supporting a woman on the edge of a new chapter. What began as a personal joy soon turned into a calling. Olga opened her first boutique to accompany other brides through that sacred experience.
A few years later, the traditional bridal market began to feel limiting. The designs available couldn’t fully express the modern, soulful woman she was meeting in each bride. Olga felt an inner pull — not just to offer dresses, but to create them. When her daughter, Elizabeth, was born, the vision crystallized. In 2018, she launched her own production and debuted her first original collection.
In 2022, Olga moved to the United Kingdom. The global shift in her external world mirrored an even deeper transformation within. Life was being rebuilt from the ground up — and so was the brand. «Bethy Lade» was born — a name honouring the little girl who inspired the biggest changes.
Behind the scenes, Olga was walking an intensive spiritual path — exploring practices, teachings, and initiations that would reconnect her with her feminine essence and reshape her view of life and business. The result was a profound integration of two worlds: the physical and the spiritual, the outer form and the inner frequency.
Today, Bethy Lade is more than a bridal brand — it's a sacred experience. Each gown is a vessel: combining timeless design, high-end craftsmanship, and an energetic symbol created for each bride. It’s a tool for inner transformation — helping a woman prepare not only for her wedding day, but for a new cycle of life, across body, mind, and soul.